You’ve got an idea, or maybe you’ve already got a product in play and are just looking to add features to it, but you don’t have the team, the skill sets, or the bandwidth to build out the application yourself. You could hire, but that comes with its own costs of dependence on a sometimes singular resource, a strong likelihood that you’ll need to give up equity if you’re a startup, and the need to manage a technical resource which may not be something you have experience with nor are comfortable doing.
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